Dancer bill offering property tax relief through local merchant loyalty programs sent to governor

Dancer bill offering property tax relief through local merchant loyalty programs sent to governor

Ron Dancer

TRENTON, N.J. – Both houses of the Legislature advanced Assemblyman Ron Dancer’s bill allowing municipalities to create a property tax reward program for residents who patronize local businesses.

“By encouraging people to shop locally we are helping to rebuild our Main Streets and small business communities,” said Dancer (R-Ocean). “Reward programs created through this legislation would also provide much-needed relief for our residents who pay the highest property taxes in the nation.”

The bill (A4806) codifies a practice that is already in place in communities like Marlboro, Union Township, Voorhees, Lacey, Toms River and others. Customers earn cash or property tax rewards by shopping at local businesses that choose to participate in the program.

“Small businesses provide jobs, lend their support to community organizations and causes, and create a robust economy. Unfortunately, they have been disproportionately impacted by coronavirus shutdowns and capacity restrictions,” said Dancer. “We have to save our small businesses and in order to do that, we have to get creative. This program can have a positive impact on both our small businesses and loyal local customers.”

Customers who register for the program would be given a rewards card to present at local participating businesses. The rewards, which are calculated as a percentage of the total sale, would be paid by the merchant to the program operator. Residents who shop locally would earn rewards and receive a lower property tax bill for the year. Those who live out-of-town or are renters would earn rewards such as cash rebates.